InfoMusing Information Technology
Writing & Consulting
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Web Analytics Must Catch Up to the Internet
Posted on October 16th, 2009For many marketers, much of the early excitement about the Internet came from the prospect of being able to track everything they wanted to know about their customers. This was particularly important during the first Internet Bubble in the late 1990s, when visitors, more than revenue, were key to so many business plans.
The changes in the Web analytics industry over time are a mirror of how the overall Internet has evolved. And it’s time for another spurt of growth.
Read the full story at Internet Evolution.
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Woopra – Affordable Real Time Web Analytics
Posted on October 15th, 2009Woopra, yet another a hosted analytics service, today announced that they are opening their doors for new signups. Until today, you needed a sought after invite code to test out this new service. Woopra is similar to Google Analytics but provides real time stats and a number of additional features such as the ability to chat real time with visitors to the site. A number of these features are ideal for small to small to medium size blogs.
Woopra is split into two services, a desktop client program and the traditional for web analytics, web server application. Woopra radically decreases the load on network resources by using the power of your desktop to process and display graphic charts, graphics, and analysis.
Check out the full post at Blogging Tips.
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Bing Materializes Quietly Against Wave Backdrop
Posted on June 2nd, 2009Last Thursday, the technology world saw a demonstration of both approaches on the same day. Google (Nasdaq: GOOG) took the innovative road by announcing Google Wave — an approach to online communication that does not fit neatly into any current classification. Microsoft Corp. (Nasdaq: MSFT)’s announcement of Bing, in contrast, is a “new” approach to Web search.
Google had a live demo for thousands of developers; Microsoft had a flashy canned demo for hundreds of executives. No surprise which company won the social media battle — developers and the Web world fawned over Google Wave. Meanwhile, the most quoted comment about Bing was that it stands for “But It’s Not Google.”
Check out the entire blog at Internet Evolution.
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User Generated E-Commerce?
Posted on March 5th, 2009With a growing array of new features being added to Web browser software, particularly to Firefox, we are entering an age where the user can exert substantial control over a Web page. So after a company conducts extensive research, testing, and design to determine the best way to present their products and services, the consumer can simply come along and say, “I have a better way of viewing your pages.”
Consider this example of an Amazon.com Inc. (Nasdaq: AMZN) page. If you are familiar with Amazon’s pages you’ll see right away that the page is missing the product details and the storyline details — that information has been suppressed by Collapsible Amazon. This program (working in conjunction with a Greasemonkey script) allows the customer to decide to suppress most of the major sections of the Amazon product pages, and they’ll stay hidden even as the customer moves to pages for different products.
Continue reading this blog at Internet Evolution
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White House Cookie Controversy
Posted on February 15th, 2009To bring more communication and transparency to the White House, a new Whitehouse.gov site was rolled out precisely at the stroke of noon on Inauguration Day. Within hours, there was already controversy.
The new White House Website makes use of cookies from WebTrends and from YouTube Inc. The concern centers on whether the cookies are capable of tracking an objectionable amount of private information about visitors to the site.
Finish this article at Internet Evolution
