ClickTale Web Analytics and Social Media

I recently did some testing on ClickTale’s web analytics service.  Not only is the service interesting, but they appear to be very effective in using social media.

A few weeks ago I received an email from Tal Schwartz who is one of the co-founders of ClickTale. I can’t say for sure where they gathered my email, but the message was clearly targeted to anybody who writes about web analytics.

I thought that you might be interested in reading and writing about our latest blog post: Puzzling Web Habits Across the Globe – Part 1

In the first of this 2-part series we find that:
• Internet speed has a 6-fold effect on the time surfers spend in-page. This means that for every added second it takes to load a page, a web surfer spends an extra 6 seconds browsing it.
• Dutch and Israeli surfers outsurf all other countries, with extremely fast Internet speeds and short times in-page. They spend 1/3rd as much time as the Chinese do in browsing a typical web page.
• The Chinese experience the slowest Internet speed, which is 5 times slower than that of the Dutch.

I encourage you to read this blog story, add your own comments and share it with your readers.

The last sentence makes it clear that they hope I will write about them.  While I did not do so right away, obviously I am today.  ClickTale did a great job sharing some information in a positive way to somebody who cares about the product/topic.

I just added some information on ClickTales to the Web Analytcis section on this site:

ClickTale uses a different approach to website analysis and optimization. While the traditional web analytics providers shown above provide aggregated visitor data across web pages, they provide movies of browsing sessions.  Similar to the panel software below, ClickTale is best used for sampling.  Trying to watch movies of 1 million visitors would be a bit tiresome.  Typically, just several hundred user sessions are “recorded” to allow you to see exactly how these visitors behaved – mouse click, by mouse click.

ClickTale, in my mind, won’t replace an Omniture or Google Analytics – but it will make a very valuable supplement to those tools.