CRM Vendors Glom Onto Social Media

Every IT manager has had one of those late nights — a server crashes, a software update goes haywire, an installation of a new product takes several hours longer than planned. We’ve all been there. But with new CRM technology from Microsoft, you might be greeted next morning by multiple vendors proposing new solutions for you.

Let’s say that at 10 p.m., instead of just sitting and stewing over the technical glitches, you tweet: “Banging my head with frustration over brand X’s 10.1 upgrade.” Those tweets, or maybe some comments on your Facebook page, could really help you to vent and reduce the pent-up frustration.

Read this entire blog post at Internet Evolution.