Google #1 is About Ego Not Success

Being number one on Google doesn’t really matter.  That said, most everybody has that secret desire to chant “We’re number 1, we’re number 1″ and Google, Yahoo and other search engines have clearly tapped into that part of human nature.  Indeed, it never ceases to amaze me how many people will proclaim victory when they are number one on Google.

But being number one in a search engine should not be the goal of any blog or website.  Your website/blog goal should be to get qualified traffic to your web site and to get those visitors to execute the behavior you want – buy, list, comment, read, sign-up, whatever it is that your site is encouraging.

Read the full article at BloggingTips.com.