User Generated E-Commerce?

With a growing array of new features being added to Web browser software, particularly to Firefox, we are entering an age where the user can exert substantial control over a Web page. So after a company conducts extensive research, testing, and design to determine the best way to present their products and services, the consumer can simply come along and say, “I have a better way of viewing your pages.”

Consider this example of an Amazon.com Inc. (Nasdaq: AMZN) page. If you are familiar with Amazon’s pages you’ll see right away that the page is missing the product details and the storyline details — that information has been suppressed by Collapsible Amazon. This program (working in conjunction with a Greasemonkey script) allows the customer to decide to suppress most of the major sections of the Amazon product pages, and they’ll stay hidden even as the customer moves to pages for different products.

Continue reading this blog at Internet Evolution