Web Analytics Must Catch Up to the Internet

For many marketers, much of the early excitement about the Internet came from the prospect of being able to track everything they wanted to know about their customers. This was particularly important during the first Internet Bubble in the late 1990s, when visitors, more than revenue, were key to so many business plans.

The changes in the Web analytics industry over time are a mirror of how the overall Internet has evolved. And it’s time for another spurt of growth.

Read the full story at Internet Evolution.