YouTube Moves Bring Glimmer of Hope

Simon Cowell joked that the moment Susan Boyle walked on the stage of Britain’s Got Talent, he knew the performance would be extraordinary. In the same vein, I would like to note that even as we talked about Google losing up to $1.65 million a day on YouTube, I knew that YouTube was about to take drastic action!

The first big change, and by “big” I mean 960×250 pixels big, was launched on April 15th, as YouTube Inc. turned over its prime real estate — the entire top of the home page — to advertising. Volvo took this spot on Day 1 with an innovative spot that was both commercial and enjoyable to watch — a very cool combination of unique content with some revenue-producing advertising.

Continue reading this article at Internet Evolution.